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Understanding Your Customers | Professor Susan Hogan

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Product Description

Understanding your customer base is a critical part of good garden center buying. Susan Hogan, Adjunct Assistant Professor at Emory University’s Goizueta Business School, walks you through tips that will help you understand who your customers are, what they want and how to meet their needs. Professor Hogan teaches Consumer Behavior and Integrated Marketing Communications at both the undergraduate and MBA levels. She brings expertise and real-world experience that will make you a better garden center buyer.

This invaluable presentation is just 1 of 4 in the complete set from The Essential Buyers Workshop. Upgrade to the complete set and SAVE!

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